Office: FCS 014
Michelle Craner's summer office hours: By appointment
Contact: Mbeitel@gmail.com
Overview of theories on behavior of fashion customers and impact on fashion marketing strategies. Practical application on how to identify specific needs of fashion customers. Examination of impact of marketplace on fashion customers and of laws, which protect them.
FMD 451 summer 09 syllabus 1.doc
451- Project 1 market research F08.doc
Faculty Evaluation Of Project 1 summer.doc
Designing a Survey handout.doc
Trend Forecasting project 2 451.doc
project 2 faculty evaluation.doc
451 project 3.doc - The buisness plan
faculty evaluation project 3.doc
Types of Research Questions:
http://faculty.plattsburgh.edu/carla.hendrix/LIB102/QuestionType.htm
http://www.sba.gov/smallbusinessplanner/index.html
http://www.sba.gov/smallbusinessplanner/index.html
2008_07_avalanche.pdf- trend forecasting
top5tips.pdf- trend forecasting