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FMD 451- The Fashion Consumer

Page history last edited by michelle beitel 12 years, 9 months ago

FMD 451- The Fashion Customer - Section 001

FCS (Tues./Thurs. 9:00-1:00)

Instructor Information

Office: FCS 014

Michelle Craner's summer office hours: By appointment

Contact: Mbeitel@gmail.com

Course Summary

Overview of theories on behavior of fashion customers and impact on fashion marketing strategies. Practical application on how to identify specific needs of fashion customers. Examination of impact of marketplace on fashion customers and of laws, which protect them.