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FMD 451- The Fashion Consumer

Page history last edited by michelle beitel 12 years, 9 months ago

FMD 451- The Fashion Customer - Section 001

 

FCS  (Tues./Thurs. 9:00-1:00)

 

Instructor Information

Office: FCS 014

Michelle Craner's summer office hours: By appointment

Contact: Mbeitel@gmail.com

 

Course Summary

Overview of theories on behavior of fashion customers and impact on fashion marketing strategies. Practical application on how to identify specific needs of fashion customers. Examination of impact of marketplace on fashion customers and of laws, which protect them. 

 

Syllabus and Assignments

FMD 451 summer 09 syllabus 1.doc

How to Trend Forecast.ppt

 

451- Project 1 market research F08.doc

marketing journal FMD 451.doc

Types of Survey Questions.doc  

Faculty Evaluation Of Project 1 summer.doc

Designing a Survey handout.doc

 Portfolio Project 451.doc

Trend Forecasting project 2 451.doc 

project 2 faculty evaluation.doc

451 project 3.doc - The buisness plan

faculty evaluation project 3.doc 

 

Final 09.doc 

Buisness plan tips.ppt 

451- Research project.ppt

 

Outside Resources

Types of Research Questions:

http://faculty.plattsburgh.edu/carla.hendrix/LIB102/QuestionType.htm

www.streetpeeper.com

www.Thecoolhunter.net

http://www.sba.gov/smallbusinessplanner/index.html 

http://www.sba.gov/smallbusinessplanner/index.html

PlantYourIdeaTree.pdf

 

2008_07_avalanche.pdf- trend forecasting

 

top5tips.pdf- trend forecasting

 

 

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