• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Buried in cloud files? We can help with Spring cleaning!

    Whether you use Dropbox, Drive, G-Suite, OneDrive, Gmail, Slack, Notion, or all of the above, Dokkio will organize your files for you. Try Dokkio (from the makers of PBworks) for free today.

  • Dokkio (from the makers of PBworks) was #2 on Product Hunt! Check out what people are saying by clicking here.


FMD 451- The Fashion Consumer

Page history last edited by michelle beitel 12 years, 9 months ago

FMD 451- The Fashion Customer - Section 001


FCS  (Tues./Thurs. 9:00-1:00)


Instructor Information

Office: FCS 014

Michelle Craner's summer office hours: By appointment

Contact: Mbeitel@gmail.com


Course Summary

Overview of theories on behavior of fashion customers and impact on fashion marketing strategies. Practical application on how to identify specific needs of fashion customers. Examination of impact of marketplace on fashion customers and of laws, which protect them. 


Syllabus and Assignments

FMD 451 summer 09 syllabus 1.doc

How to Trend Forecast.ppt


451- Project 1 market research F08.doc

marketing journal FMD 451.doc

Types of Survey Questions.doc  

Faculty Evaluation Of Project 1 summer.doc

Designing a Survey handout.doc

 Portfolio Project 451.doc

Trend Forecasting project 2 451.doc 

project 2 faculty evaluation.doc

451 project 3.doc - The buisness plan

faculty evaluation project 3.doc 


Final 09.doc 

Buisness plan tips.ppt 

451- Research project.ppt


Outside Resources

Types of Research Questions:








2008_07_avalanche.pdf- trend forecasting


top5tips.pdf- trend forecasting



Comments (0)

You don't have permission to comment on this page.